Health & Wellness · USA
Supergut
Compliant, quiz-led DTC storefront for a science-backed nutrition brand
- Period
- 2023 — 2024
- Services
- Shopify development, Subscriptions, Compliance-aware content
- Stack
- Shopify, Liquid, JavaScript
- Live
- Visit site
Overview
Supergut is a science-led US nutrition brand — prebiotic fiber blends, GLP-1 support, and bars — with 25M+ scoops sold and a clinical, regulated-category positioning that shapes the entire site.
Challenge
Supplement DTC lives or dies on subscription conversion, while every claim on the site has to stay compliant. The store needed to guide first-time buyers to the right product and push Subscribe & Save — without breaking regulatory copy rules.
What we built
A 60-second product-match quiz, Subscribe & Save and bundle flows, HSA/FSA-eligible checkout, a referral program, and a content structure built to keep regulated claims consistent sitewide.
Outcomes
- 25M+ scoops sold on a subscription-first DTC model
- Quiz-led product matching guides first-time buyers to the right product before checkout