Healthcare · USA
Donnally Spine
SEO-structured practice site for a Dallas spine surgeon
- Period
- 2023
- Services
- Web development, SEO architecture, Accessibility
- Stack
- Custom CMS
- Live
- Visit site
Overview
The practice website for Dr. Chester Donnally III, a Dallas, TX spine surgeon — built around a 25+ page condition and procedure library, online appointment booking, and credibility signals for patients researching surgery.
Challenge
Medical practices win patients through local search and trust. The site needed deep condition and procedure SEO pages, easy appointment booking, and credibility signals — publications, testimonials, affiliations — while meeting accessibility expectations.
What we built
An SEO page architecture for conditions and procedures, a patient-type appointment booking flow, testimonial and publication sections, telemedicine information for out-of-town patients, and built-in accessibility tooling (contrast modes, font scaling).
Outcomes
- 25+ SEO-structured condition and procedure pages
- Appointment booking, testimonials, and accessibility tooling live across the site