Beauty & Cosmetics · USA
Osensia
Quiz-led personalization for a natural hair-care DTC brand
- Period
- 2023 — 2024
- Services
- Shopify development, Personalization & quizzes, Loyalty & bundles
- Stack
- Shopify, Liquid, JavaScript
- Live
- Visit site
Overview
Osensia sells sulfate-free, paraben-free hair care and styling tools direct to consumer. Generic catalogues convert poorly in beauty — shoppers need to know what fits their hair type before they'll buy.
Challenge
Beauty shoppers don't know which products fit their hair type, and a generic browse-everything catalogue converts poorly. The brand needed guided selling — turning 'browse 30 products' into 'here's your routine.'
What we built
A 1-minute hair quiz that recommends a personalized routine, tiered bundle offers, a loyalty program, and video testimonials and reviews integrated across the catalogue.
Outcomes
- 3,600+ reviews on the brand's flagship product
- Personalized routine recommendations replace a flat, one-size-fits-all catalogue