Nonprofit & Marketplace · USA
American Craft Council Shop
Multi-artist marketplace for a national craft nonprofit
- Period
- 2023 — 2024
- Services
- Shopify development, Marketplace architecture, Editorial integration
- Stack
- Shopify, Liquid, JavaScript
- Live
- Visit site
Overview
The online marketplace of the American Craft Council, a national nonprofit supporting craft makers — hosting events like Baltimore Craft Week alongside curated shopping, artist storytelling, and membership drives.
Challenge
Running a 200-artist online market needs marketplace mechanics — many sellers, curated collections, event windows — on commerce tooling built for single brands, plus storytelling and membership conversion alongside sales.
What we built
A multi-artist catalogue and curation structure, event-based shopping experiences, editorial storytelling integration, and membership calls-to-action woven through the marketplace.
Outcomes
- 200 artists featured in a single event week
- Marketplace, editorial storytelling, and membership drives running as one experience